Rewriting Complice's homepage with evocative rather than dry copy

“There are dozens of collaborative productivity tools on the market. Not that we are significantly better. We just can't help building another one.” 😂 fibery.io/anxiety

Dec 4, 2019

👆 How to market your copycat productivity app when you can't innovate like @RoamResearch or complice.co

In related news, I realized today that the Complice marketing copy above-the-fold was also way too dry. Here's what it looked like: In addition to being verbose & selling feature not benefit, the automated life coach comparison is misleading in 2019. Implies a chatbot or sthg.

Now, inspired by a comment @gmws82 made while reading a draft productivity-philosophy-manifesto I wrote, it just has this Mary Oliver quote: Tell me, what is it you plan to do with your one wild and precious life?

I understand emotions & feelings way better than I did when that earlier marketing copy was written (a few years ago). This partially due to general maturity but mostly due to doing a bunch of emotional processing.

Malcolm Ocean 🏴‍☠️ @Malcolm_Ocean · Dec 3, 2019

One of the most lifechanging experiences of my decade was going to @DougTataryn's Bio-Emotive workshop at @MonasticAcademy last June. Opened up a ton about my past and is opening up a lot of future possibilities. ...& he's coming to Toronto mid-January! eventbrite.ca/e/bio-emotive-…

Also, I think, with reading Iain McGilchrist and grokking the difference between representational aboutness language & evocative withness language.

Malcolm Ocean 🏴‍☠️ @Malcolm_Ocean · Jun 2, 2019

One model I've found myself dancing with over the past few years is called More than Cool Reason: "Withness-thinking or "systemic thinking" and "thinking *about* systems" Withness and aboutness are two very different modes of thinking! PDF: lchc.ucsd.edu/mca/Mail/xmcam…

I think I've sort of implicitly associated emotion-oriented, evocative marketing with the kind of fear-driven marketing copy that generates FOMO and makes you feel like an idiot for not buying. I've lost count of how many times I got burned by such marketing in my early 20s.

I feel like while the Mary Oliver quote now on the Complice homepage *might* cause fear, it's more aimed at opening up a sense of possibility. Well, sort of. Maybe also fear. Both. The quote is from a poem and the previous line is "Doesn't everything die at last, and too soon?"

Consciousness of one's own mortality is a a powerful force, for motivation, or for acceptance, or for humility.

Malcolm Ocean 🏴‍☠️ @Malcolm_Ocean · Oct 26, 2019

Something granted me the serenity to accept the things I cannot change, and the courage to change the things I can. Nobody told me what to do about the things that are a bit of both. New blog post on this 👇 malcolmocean.com/2019/10/the-ch…

The feeling (or at least *a* feeling) I want people to have when they encounter Complice is essentially:

Intend (12/100 threads) @IntendApp · Dec 4, 2019

☑️🗃️ you've been spending time organizing tasks that you know deep down aren't worth spending your life *doing*, let alone organizing 🐬👉 there's another way 🤩♥️ start by asking: what do I really want to do with my life?

And on that note, now the header "Stop organizing & start doing" feels too flat. 🤔 Maybe "start living" or "start moving"? Any other suggestions?