Snickers has a pretty big & long-running ad campaign called "You're not you when you're hungry" and the examples are playful but the underlying point is deep and perhaps unsettling.
"You're not you when you're hungry": scarcity and fluid selfhood
7 tweets · December 2019 · 17 likes · 0 retweets · read on Twitter
I think that this is actually a great example of something everyone knows and nobody talks about because it would lead to general chaos. Simply: If I don't eat, I die. If you don't eat, you die.
Somebody said those sentences recently & I was like DUDE YOU DON'T SAY THAT. I didn't actually blurt it out but it was fascinating to recognize the part of me that was just like "you can't just talk about people dying" even as simultaneously he was stating an obvious basic fact.
Snickers makes their campaign about people getting angry, grumpy, or confused when hungry, but (for obvious reasons) they don't talk about how the anger is often a cover for fear.
Going up a level of abstraction from hunger→fear→"you're not you", there's a more general general thing where *any* kind of scarcity (perceived) dramatically affects many dimensions of consciousness.
Going up a level or two further, we encounter fluid selfness more generally. Here things get loopy, because fear of fluid selfness can itself cause changes in your approach to selfing. Eventually it finds an attractor though 🧭 meaningness.com/self
...not really sure where I was going with this thread.