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Writing an opinionated Complice philosophy page as marketing

7 tweets · November 2022 · 23 likes · 0 retweets · read on Twitter

hey @visakanv, following your suggestion for Complice to do marketing via sharing its opinionated viewpoint, I wrote a new take on the complice philosophy, intended to be a page on the site here it is in thread form:

Intend (12/100 threads) @IntendApp ·

intentionality, not productivity

the idea is it would encourage people to start eg identifying as someone who prioritizes intentionality, not productivity, & share the article as part of explaining their lifestyle/approach, regardless of whether they've even tried Complice

in other words, I'm realizing the Complice site needs to have writing with way higher higher memetic potential, more likely to go viral (maybe someone will post it on Hacker News or whatever)

I'd love feedback on any level of abstraction (could even be just "this is awesome do 99 more from different angles").

I wrote it in gdocs but I found myself making the paragraphs tweet-sized, so it was easy to then thread and I figured it'd be funner to share the current draft there than to link you to a gdoc so here it is! #GarageDoorUp

Malcolm Ocean 🏴‍☠️ @Malcolm_Ocean ·

I'm writing something* that's intended to be published as a page/post, but for some interesting reason I feel compelled to make each paragraph at most tweet-length. It's keeping me really precise at least! *for complice.co, called "Intentionality, not Productivity"

the webpage version now exists too! might as well just ship things if you send me a drawing or digital illustration that I decide to use for it, I'll send you $80 make sure it has a ~2×1 landscape aspect ratio so it makes for a good share image complice.co/intentionality

as you can now see from the preview image in the previous tweet, I got a lovely illustration commissioned from @this_is_silvia and I wrote this thread about our process of collaboration

Malcolm Ocean 🏴‍☠️ @Malcolm_Ocean ·

here's the first bit: my proposal, complete with a color palette based on the Complice landing page + "read the article to get a sense of the vibe"