Four paradigm shifts for non-coercive marketing

4 paradigm shifts for non-coercive marketing, summarizing/remixing Tad Hargrave

Visakan Veerasamy @visakanv · Mar 9, 2023

if you’re feeling stuck as a creative, a cool thing to do is to look around you for creatives in other domains that you enjoy, and find a way to celebrate them and their work, through your work. it doesn’t need to be a grand gesture; even little things matter

Mar 14, 2023

Convincing → Sharing & Truth-Seeking your mission is not to get people to buy, it's to get to the truth of whether it's a good fit objections aren't for overcoming, they're an opportunity to try to help the person as best you can, which could mean sending them elsewhere!

Marketing Yourself → Being Refer-To-Able don't try to build trust with strangers, build it with people & hubs who regularly encounter people who'd love your solution, who can then point to you

Malcolm Ocean 🏴‍☠️ @Malcolm_Ocean · Nov 27, 2022

as @TadHargrave has put it: if I come up to you at a party and say "oh man, you should totally talk to me, I'm great" ...yikes. but if one of your friends comes up to you at a party and says "oh man, you should totally talk to Tad, he's great!" that's a great endorsement!

Find [more] Clients/Customers → Work With Existing Desire Two aspects of this: 1. your former/current clients might have more problems you could solve 2. prospective clients are already looking for you! make it easier for *them* to find *you* michaelashcroft.org/blog/how-to-fi…

Close Sales → Create Safety Rather than trying to amp yourself up to approach & close, create more safety for people to approach *you*, & lower the risk for them to take the next step (at various stages of what that step is). Diffuse pressure, play long games.

This thread is a distillation of this video. Tad articulates these as 10 distinct shifts, in the form of translating a bunch of common "I need to A" refrains into "I need to B"... I thought I'd try to collect them into clusters. youtube.com/watch?v=aTYGSZ…