11 tweets · June 2020 · 9 likes · 0 retweets · read on Twitter
"pushbutton coordination costs to 0" is your offering, @meditationstuff? This is like me at early stages of selling Complice (before app & name) to my friends. The pitch is literally "you achieve your goals sooner/better/etc". ie by definition, everybody wants this. Thread 🧵
If your pitch, expressed at one level of abstraction, is something obviously everybody wants, then that means you need to find a level of abstraction where it's an obvious fit to only some ppl. *That's* your actual offering.
Some general dimensions of this: - what does this cost in time, attention, etc, regardless of how much it costs in $? - to what extent do I actually think I'll get the result claimed if I do it? - to what extent am I unconflicted about what I'll have to do? will I actually do it?
More dimensions: - if I don't do it or it doesn't work, what then? will I have gotten enough dividends to justify the cost? ($ and time etc) - how long will it take to pay back, and can I afford to wait that long (for whatever set of reasons)
This is all esp. important for meta offerings / ones that involve relating to your own internal conflicts. Stripe has done more to help entrepreneur productivity than all todo apps put together, because it directly helps them solve an immediate problem.
These dimensions are part of why I emphasize to people the dividends that can come from trying Complice even if they don't stick with it.
Okay, so coming back to your specific thing: "pushbutton coordination costs to 0" This is sort of the holy grail. So what's the catch? Based on what you've written, seems to me the button takes 10k hours to push. So do I see dividends in the meantime, or am I out of order?
Meanwhile, how does it compare to the other ways I might spend those 10k hours? Are there some people who would be better off spending those 10k hours some other way? How would we find out? Would identifying such require experimentation, or could you tell via interview?
There's a bootstrapping challenge in your case, on multiple levels. 1. If you can get people to put in the investment and it clearly works, then those case studies could probably get you a couple high-paying high-touch clients.
2. Also if you can actually get a group of half a dozen people functioning in synergic mode together, you could easily (with ordinary amounts of other skills) start many other profitable businesses. Those bizzes could potentially train employees in meditation, & scale that way.
(I made this its own thread because I think my comments here while specific to Mark, are also usefully generalizeable to many other things that people following me might be working on)
