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Whether the coaching economy can actually support its coaches

5 tweets · November 2023 · 89 likes · 0 retweets · read on Twitter

Replying to •Freyja• @utotranslucence ·

friends, I beg of you, friends, you cannot all be coaches The math simply does not work out

@utotranslucence I love that you're articulating this. I've had a gripe for awhile with visions for humanity that economically are the equivalent of everyone trying to pay everyone for doing cool stuff but nobody is actually growing the food etc

@utotranslucence having said that, a few assumptions you seem to be making that might improve the numbers: 1. that it's all people paying $5000/y for coaching (those are the best clients, arguably, but a much larger % of people might pay $300-1000/y, which does add up)

@utotranslucence 2. that people aren't sometimes willing to spend more than 5% of their income on coaching I think this is often true but not always, and lots of coaching is a hits business—it's not about the usual scenario but about the unusual.

@utotranslucence 3. that the "populations" referred to here are meaningful categories/system boundaries like you could make the same argument if you had a bunch of lawyer friends, like "most of my followers can't afford lawyers" but if you have a disprop # of lawyer friends…

@utotranslucence obv diff since coach marketing is more done via eg twitter than lawyer marketing is, as you say, and part of the issue in fact that your friends are encountering is specifically THAT they don't know how to reach broader client pools.

•Freyja• @utotranslucence ·

@nickcammarata if the people I knew who were coaches were good at finding clients from outside the same tech-STEM-bay-nyc metaverse this part of twitter inhabits then they would have a broader pool of potential clients, but this hasn't been my experience