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Why the X rebrand is a worse name than Twitter

5 tweets · May 2024 · 32 likes · 2 retweets · read on Twitter

welp, they finally switched from twitter​.com to x​.com on desktop realized it when my dozen userstyles broke

sad about this. twitter is the superior name. X doesn't make sense, it's empty, it sounds too much like other words, you can't search for it. it has no metaphor:

Malcolm Ocean 🏴‍☠️ @Malcolm_Ocean ·

Metaphor Design has become a really vital concept for me lately. Read my latest writing on it: roamresearch.com/#/app/malcolmo…

like facebook trying to call itself "meta", it's also overreach. nobody gets to own a letter, or a prefix (ex-). piss off. big brands take advantage of media claiming neutrality, and being willing to call them what they call themselves. fight it

Malcolm Ocean 🏴‍☠️ @Malcolm_Ocean ·

facebook is still facebook twitter is still twitter don't let rebrands work if they're stupid

just checked all the other one-letter domain names q​.com redirects to quantumfiber.​com which sells internet. they own, but don't use, the one-letter domain z.​com claims to be "Japan's #1 Internet Group". I think it's just the oldest (1999). all others don't exist.

huh, interesting, z​.com claims that only 3 single-char domain names exist—apparently all the highest-scoring scrabble letters, for some reason I'm having a dinner party now—bye! if you're inspired to research the history of this, share it in replies :)