5 tweets · November 2022 · 32 likes · 1 retweets · read on Twitter
reflecting on this I think that the concept of marketing I was rejecting was "telling people my thing is great and they should buy it", which makes sense—that's a pretty sketchy thing to do whereas telling people more about my thing so they can find OUT if they want to buy it...
...is how to do non-coercive marketing!
and also by building trust with people who can talk you up without an ulterior motive huh, I guess... people for whom the downside of you trying it and not liking it is similar-sized to the upside of you trying it and liking it...? that's not exactly it... 🤔
as @TadHargrave has put it: if I come up to you at a party and say "oh man, you should totally talk to me, I'm great" ...yikes. but if one of your friends comes up to you at a party and says "oh man, you should totally talk to Tad, he's great!" that's a great endorsement!
it's a disservice to your prospective customers not to give them the chance to find out that there's something that could make their life better twitter.com/MowgliPark/sta…