9 tweets · February 2022 · 27 likes · 0 retweets · read on Twitter
further progress on this emotional coherence work today, trying to untangle my concepts of what "marketing" is/means I'm enjoying tweeting about my process here in public so I'm going to do that here too! some cool insights + a new model of "fake" in this thread
at some point last week, maybe while writing this thread 👇 I noticed some aversion to some sort of marketingy activity and got a lot of delight from just revisiting my index card and going "wait, why am I marketing? I don't want to" and welcoming that
as I felt into that in today's Coherence Coaching session w @AskYatharth, I noticed a feeling of relief associated with consciously not marketing I think it was partially intrinsic to honoring my resistance, & also partially about these other schemas:
then I noticed something like "if I do marketing, people will SEE ME as fake, they'll judge me, they won't trust my motives" which is a judgment I've definitely had about people! (though not always—some marketing feels good. so that's interesting!)
I realized there are two kinds of fakeness when it comes to marketing: overt aggressive salesy marketing nervous-hiding-creepy marketing
I'm not worried about doing the overt aggressive salesy marketing. I know I hate those godawful landing pages that try to frame it as if only an idiot or person who hated themselves wouldn't immediately buy the product. I'm not gonna do that.
But, maybe because I wasn't always so confident I wouldn't do that, I've learned an opposite pattern! (which is also fake!)
and so there's a sense of like, huh, if I'm being deceptive in some way, then it would make sense for people not to trust me!
and I'm noting by contrast that when I've seen people be more open about trying to succeed in business, they often get a lot of support from friends & fellow travellers