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Notes from a call on starting a service business

26 tweets · April 2024 · 74 likes · 3 retweets · read on Twitter

livetweeting thoughts on this call I have many ideas for how to make more money, not all but many of which are appropriate for "service business" twitter.com/sashachapin/st…

> "what it is is very flexible, you just say 'here's a service I offer. you can buy it.'"

~"the premise of this is that many people have skills that are not being valued as much as they could be"

"you're going to do very well at your service business if you serve people more thoughtfully than they expect" "most people are not trying to be better at what they do"

getting started is deceptively simple: - you ask: who can I help, and with what - you reach out to them and offer it (be transparent—for experiment, you're not asking for $ yet) at the end of whatever amount of service, you ask: - (least) fav thing - testimonial? ideally vid

you want to know about their problem, including their assumptions about the problem

Visakan Veerasamy @visakanv ·

@kepe__ reread your old journals and look for clues to where you were misframing problems, running into dead ends, making erroneous assumptions, etc x.com/visakanv/statu…

quoting @visakanv: Thank you Mario! But the root of our problem is in another castle!

one thing you can do in these calls that can be helpful is to challenge their assumptions "ugh I can't get myself to do this project" "what makes you think you need to?" (fundamental freedom vibes, in this case)

Malcolm Ocean 🏴‍☠️ @Malcolm_Ocean ·

"once I have forbidden an option and ceased to entertain it, I no longer viscerally feel the pressures which caused me to forbid the option to begin with" — @antediluvn, in this summary of a session we did on Fundamental Freedom appromoximate.com/posts/fundamen…

help them regardless, help them discern if it's a good fit. tell them reasons why they wouldn't want to work with you all of this is very similar vibes to @TadHargrave's stuff

Malcolm Ocean 🏴‍☠️ @Malcolm_Ocean ·

Convincing → Sharing & Truth-Seeking your mission is not to get people to buy, it's to get to the truth of whether it's a good fit objections aren't for overcoming, they're an opportunity to try to help the person as best you can, which could mean sending them elsewhere!

@TadHargrave how much you can charge varies by 2 orders of magnitude you can generally charge a lot more if you do something with clear business outcomes for people who have a lot of money doesn't have to be business-related, can be therapy but geared towards execs

Malcolm Ocean 🏴‍☠️ @Malcolm_Ocean ·

"everybody knows $200 is worth $100"

@TadHargrave "Berkeley syndrome" = advertising the weird technique you have instead of the result you'll give them "restore fascial health" vs "heal chronic pain" if you do illegible stuff, lead with the human end—the actual problem the person is facing, that they would know if it's solved

@TadHargrave Sasha recommends working for the price you want or for free, rather than a discounted rate and for those who want it for free, ask for them to talk about you publicly a lot (if it goes well!)

value-based pricing, where you ask what the result they want would be worth to them, then agree that they'll pay you 0.1x or 0.5x that if you solve it, or whatever

retainer-style pricing, where you're responsively on call for a monthly free

macro-skills vs micro-skills "writing" vs "writing characters with rich inner lives" vs "bringing essays to a snappy conclusion"

so for myself... reduce what I'm not good at into micro-skills, then practice those consider things you're not good at—"assertiveness", "sales"—and see what sub-skills they have that you could just practice.

to someone who feels guilty getting paid literally ever > seems like you believe other people are adults who can operate freely, unless it comes to them benefitting/paying you, in which case they're babies who can be manipulated by you (even though you're not good at sales)

> if something's not a fit, try to stay helpful > fire them with suggestions (eg "this book"), and try to explain the mismatch in a way that will be useful for them

Sasha seems to use the term "service mindset" to refer to this attitude that is trying to help people whether or not they pay you (while also asking for money)

"I feel like I'm basically trying to sell my intuition" — @myceliummage, asking for advice feels related to "modalities are fake, magic is real"

Malcolm Ocean 🏴‍☠️ @Malcolm_Ocean ·

"modalities are fake. magic is real." — @bjtoomey

@myceliummage (Sasha recommends nonetheless trying to figure out what kinds of results people are getting from working with you if it goes well. in other words: different magics do different things.)

"how to grow" you just ask for referrals you might not feel bad about sales but you might still feel indebted towards them but generally if you've gotten good results for them they'll want to help you find more people! it's a nice opportunity you're giving them

"it's pretty hard to put out 7 true and insightful takes about something without having yet deeper wisdom" — @sashachapin (so don't worry about giving away your insights)

@sashachapin "coaching is a shared experience – you will do better work if you work with people who delight you" — @sashachapin

there's also a skill about navigating the kinds of communication blockers / annoying traits that come up with people • "I'm feeling bored but I don't think you're a boring person... are you being diplomatic and not mentioning what's really alive?" • "hey a lot of our calls are being taken up by these rambling stories" • "it seems like maybe you've got some assumptions about what I mean... can we look at those?"

"even when it goes super well, it can be weirdly unsatisfying" because it's squishy, not crunchy

David R. MacIver @DRMacIver ·

Distinction I find useful: Work can be crunchy or squishy depending on what makes it hard. Crunchy work is hard because of something intrinsic to the problem (physical, mathematical, etc) while squishy work is hard because of social reasons (communication, negotiation, etc).

how to do referrals well in general, a free consultation call link gated by a quiz/typeform but for referrals, I let them share my free consultation call booking link directly